The GI Joe Books

Lesser brands might attempt to evolve with the times, but apparently GI Joe is still working that fine '80s rhetoric:

A political analysis of the books is beyond my abilities, though it could be amusing -- the 1980s G.I. Joe helped post-Vietnam War kids feel good about the military and its endeavors and fear an imaginary all-powerful terrorist force that only a special branch of the U.S. military was skilled enough to combat. In Above and Beyond, the U.S. military and the Joes intervene in a fictional South American country when the saintly free-market-loving president is assassinated and the socialist rebels (who want to nationalize all the country's oil, presumably to make it more like Alaska) are blamed, though it is obvious from the beginning that a power-hungry, apolitical old general is really to blame, allowing a reconciliation between the free-marketeers and the socialists at the end that is brokered in a church -- God and guns being, apparently, the things socialists and capitalists can agree on. The Rise of Cobra is more of a War on Terror allegory, a super-heroes vs. super-villains story, but instead of vigilante super-heroes, the Joes are actually sanctioned by the leading countries of the world in their extra-legal activities (well, except for a brief moment when they have to go rogue, but it all works out for the best, so everybody loves them again in the end). Thus, the world's most powerful and organized and wealthy terrorists must be defeated by the world's best soldiers, with everybody scrambling to see who has the best gear and the best one-liners.

Scary.