Experiments

Authors aren't the only ones who can experiment:

     Approximately two-thirds of trade publishing respondents said they believe experimentation is crucial to the future success of the industry, while more than 75% of educational and professional publishers believed innovation is critical to the future. Just over 81% of trade publishers said experiments have led to changes in their normal work practices, while 87% of nontrade publishers reported changes.

The most common experiments involve the Web, either through new marketing techniques or redesigns of corporate sites. Nearly 69% of trade publishers said experiments had resulted in new products, while 77% of nontrade publishers said they had created new products. The source of innovation comes from a number of places, ranging from top management to “literally anybody” at the company, the survey found.